Did you know?
According to the Direct Marketing Association, nearly 90 million Americans make purchases from catalogs; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and
in-store sales, according to analysts and retailers.
House of Krauss is delighted to be working with new client, Hale Groves. We are excited to
be helping our new client with brand positioning, art-direction and design in both print and online. Lush photography, consistent marketing messages and back-to-basics branding are helping our client become more recognized, better understood and more memorable.
Since 1947, Hale Groves has built a reputation for spectacular fruit gifts – hand-picked,
fresh from the grove.
Client:Â Hale Groves
Art Direction & Design: House of Krauss
Photography: Amanda Tipton
