Sugary oranges, honey-sweet tangerines, bittersweet grapefruit: These juicy, fragrant fruits are at their best midwinter, right when you need their bright flavors the most.
House of Krauss is delighted to be working with new client, Hale Groves. We are excited to have art-directed and designed this Citrus Field Guide as part of Hale Groves latest catalog and internet campaign. We’ve been busy helping our new client with brand positioning, art-direction and design in both print and online. Stunning, natural-light photography, consistent marketing messages and back-to-basics branding are helping our client become more recognized, better understood and more memorable.
Since 1947, Hale Groves has built a reputation for spectacular fruit gifts – hand-picked,
fresh from the grove.
Client:Â Hale Groves
Art Direction & Design:Â House of Krauss
Photography:Â Ryan Phillips Photography
Food Styling:Â Sharon Reiss
Imaging:Â Photo I.D.
