Family Mental Health Awareness

720px_CYHoB_RobinRoberts_Quote

 

 

Mental health awareness has never been more urgent. In a given year, estimates show one in four adults and approximately 20 percent of 13 to 18 year olds experience mental illness. Sadly, many never get the help they need. Many families simply do not recognize the signs or know where to turn to for help. So the problem goes undetected and untreated, often leading to a lifetime of pain and suffering for the person struggling and everyone around them. This lack of awareness is heart wrenchingly evident in the fact that suicide is the tenth leading cause of death in the United States and the third leading cause of death for 15-24 year olds.The lack of awareness is literally killing us. But, with awareness, we have the power to change. Because realities change when cultures change and the reality with mental illness is that it is real, painful and, most of all, treatable. (Source: NAMI)

UMCH Family Services is on a mission to change the cultural attitude toward mental illness.
In an effort to create widespread awareness that hope and help are available, UMCH Family Services is launching Change Your Hue of Blue. The first event of this mission will be a Blues Music Benefit Concert.

Awareness can change lives >>
The main goal of Change Your Hue of Blue is to create a reality in our own backyard where
we go from lack of awareness about mental illness to a widespread open dialog; from families being weakened by underlying mental illness, to an understanding there is effective mental health management available. Changing the cultural reality matters to the folks at UMCH Family Services because they serve the needs of many families and children around Ohio
who experience mental health issues. These families and children now have a better chance at a stronger, more secure familial structure and a brighter future. Where the color blue no longer represent sadness  and depression but serenity and peace. This issue is urgent
and important.

House of Krauss is honored to be a contributing sponsor of this event.

UMCH Family Services’ Change Your Hue of Blue – Blues Music Benefit Concert is
May 2, 2015 in Columbus, Ohio featuring renowned Blues artists Little G. Weevil (2014 Acoustic Artist of the Year and currently a judge on Hungary’s Got Talent), Joel DaSilva and the Midnight Howl and Diunna Greenleaf and Blue Mercy (Diunna is the 2014 Koko Taylor Blues Music Award Winner, one of the highest honors in Blues music). Tickets range from $25-50 and can be purchased at www.umchohio.org


Black Dress. White Pearls. Red Lipstick…

LBD_MarketingGroup_FINAL_Logo

…simplicity never goes out of style.

Fashions come and go, but the little black dress, made popular by Coco Chanel in the 1926 issue of Vogue Magazine, has proven time and time again to be an everlasting reflection of elegance and sophistication.

“Simplicity is the keynote of all true elegance.” ― Coco Chanel

House of Krauss is pleased to have had the opportunity to create this brand identity work for Little Black Dress Marketing Group.

LBD brings the power of strategic marketing to clients by identifying and understanding the very fabric of their brand, recognizing unique opportunities and challenges, and defining specific objectives to increase market share. LBD develops innovative and integrated marketing programs tailor-made toward expanding the consumer base and driving up revenue by implementing research-supported, results-oriented approaches to generate success.

Simplicity, versatility and smart thinking never go out of style.

 

 


Designed to put some zing in your spring!

720px_Cover_EA2015_8x10

720px_Cheryls_2-3_EA2015

Client: Cheryl’s Cookies & Brownies
Art Direction & Design: House of Krauss
Photography: Ryan Phillips Photography
Food Styling: House of Krauss
Imaging: Photo I.D.

House of Krauss is pleased to have Art-Directed and Designed the latest catalog for
Cheryl’s Cookies & Brownies, part of the 1-800-Flowers Family of Brands.

We always enjoy working with natural-light photographer, Ryan Phillips and his team. For beautiful food photography, you don’t need a lot of lighting equipment. To create a shot that will make your viewer’s stomach start to rumble you only need one diffused light source. Using only one light source creates a natural look with one set of shadows. By changing the direction and intensity of these shadows, you can create countless lighting scenarios that will leave your viewers hungry for more.

Easter is just around the corner. Hope you enjoy yours!

 


let’s hear it for spring

HaleGroves_GreenGingham

Let’s face it, most of us are DONE with winter. Let’s look forward!

Our new packaging for Hale Groves captures all of the freshness of SPRING, with simplicity and style. Having a distinct design personality helps a brand stand out from the crowd. Lots of companies forget this. Lots of companies over-think this. Our exclusive, unique gift wrap speaks volumes about the Hale Grove brand. Our designs celebrate and articulate “The Very Best of the Season” with a refreshing and positive energy.

We’ve developed consumer packaging for everything from soup to nuts – literally.  If you want some thinking around your packaging that is outside the box, give House of Krauss a try. (Sorry, we couldn’t help ourselves.)

Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Ryan Phillips Photography
Food Styling: Sharon Reiss
Imaging: Photo I.D.


Citrus Field Guide

720_Hale_Spring2015_2-3

Sugary oranges, honey-sweet tangerines, bittersweet grapefruit: These juicy, fragrant fruits are at their best midwinter, right when you need their bright flavors the most.

House of Krauss is delighted to be working with new client, Hale Groves. We are excited to have art-directed and designed this Citrus Field Guide as part of Hale Groves latest catalog and internet campaign. We’ve been busy helping our new client with brand positioning, art-direction and design in both print and online. Stunning, natural-light photography, consistent marketing messages and back-to-basics branding are helping our client become more recognized, better understood and more memorable.

Since 1947, Hale Groves has built a reputation for spectacular fruit gifts – hand-picked,
fresh from the grove.

Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Ryan Phillips Photography
Food Styling: Sharon Reiss
Imaging: Photo I.D.