design for the greater good

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UMCH Family Services is on a mission to change the cultural attitude toward mental illness.
In an effort to create widespread awareness that hope and help are available, UMCH Family Services is launching Change Your Hue of Blue. The first event of this mission will be a Blues Music Benefit Concert.

Awareness can change lives >>
The main goal of Change Your Hue of Blue is to create a reality in our own backyard where
we go from lack of awareness about mental illness to a widespread open dialog; from families being weakened by underlying mental illness, to an understanding there is effective mental health management available. Changing the cultural reality matters to the folks at UMCH Family Services because they serve the needs of many families and children around Ohio
who experience mental health issues. These families and children now have a better chance at a stronger, more secure familial structure and a brighter future. Where the color blue no longer represent sadness  and depression but serenity and peace. This issue is urgent
and important.

House of Krauss is honored to be a contributing sponsor of this event.

UMCH Family Services’ Change Your Hue of Blue – Blues Music Benefit Concert is
May 2, 2015 in Columbus, Ohio featuring renowned Blues artists Little G. Weevil (2014 Acoustic Artist of the Year and currently a judge on Hungary’s Got Talent), Joel DaSilva and the Midnight Howl and Diunna Greenleaf and Blue Mercy (Diunna is the 2014 Koko Taylor Blues Music Award Winner, one of the highest honors in Blues music). Tickets range from $25-50 and can be purchased at www.umchohio.org

Fresh!

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Did you know?
According to the Direct Marketing Association, nearly 90 million Americans make purchases from catalogs; nearly 60 percent of them are women. Consumers who receive catalogs spend an average of $850 annually on catalog purchases, according to the American Catalog Mailers Association. For many brands, catalogs are the single most effective driver of online and
in-store sales, according to analysts and retailers.

House of Krauss is delighted to be working with new client, Hale Groves. We are excited to
be helping our new client with brand positioning, art-direction and design in both print and online. Lush photography, consistent marketing messages and back-to-basics branding are helping our client become more recognized, better understood and more memorable.

Since 1947, Hale Groves has built a reputation for spectacular fruit gifts – hand-picked,
fresh from the grove.

Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Amanda Tipton

 

One Heart. One Kappa.

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Annual reports are as distinct as the stories they tell. House of Krauss designs and produces annual reports that effectively connect with stakeholders, clearly communicate messages and value drivers, and build trust and support for our clients – from non-profits
to Fortune 500 companies.

It is our business approach to design that sets House of Krauss apart. We balance creative design with diligent project management to deliver graphic solutions that achieve your communication objectives on time and on budget.

One Heart. One Kappa.
The role of women has changed since Kappa’s founding in 1870. Today our daughters, sisters, girlfriends have the right to pursue their dreams and can empower others to do the same. And the Kappa Foundation can help.

The mission of the Kappa Kappa Gamma Foundation is to enhance the lives of Kappa women, and therefore their communities, by providing funds for educational programs, scholarships, financial aid, and the preservation of Kappa heritage within the context of women’s history.

 

 

Designed to stands out from the crowd

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First impressions matter—and a first impression is almost always visual. Our identity design for Otterbein University’s $50 million capital campaign is grounded in the truth of the university — its legacy, unique capabilities and future opportunities. The resulting campaign is elegantly simple, unexpectedly fresh, and will position Otterbein to stand strong among the great institutions of our country. To learn how this campaign will ensure Otterbein graduates are prepared to stand out as leaders and learners, visit www.otterbein.edu/stand

House of Krauss is thrilled to STAND with Otterbein University to partner in the design and development of the branding materials for the first comprehensive campaign that the institution has commenced in 20 years. To see more of our logo design and branding work, visit www.houseofkrauss.com.

we (heart) red gingham

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Our new red gingham gift-wrap for Hale Groves is easy to love! These brand new, fresh-from-the-grove Valentine gifts are filled with assortments of sweet, juicy fruit and delightful treats.

We always enjoy working with natural-light photographer, Ryan Phillips and his team. For beautiful food photography, you don’t need a lot of lighting equipment. To create a shot that will make your viewer’s stomach start to rumble you only need one diffused light source. Using only one light source creates a natural look with one set of shadows. By changing the direction and intensity of these shadows, you can create countless lighting scenarios that will leave your viewers hungry for more.

Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Ryan Phillips Photography
Food Styling: Sharon Reiss
Imaging: Photo I.D.

 

They’ll Love our Fresh from the Grove Valentine Gifts! Choose from an Assortment of our Sweet, Juicy Fruit and Delightful Treats.