in the box. out of the box. but what about the box?

Let’s face it, everyone needs a little style.

Our new packaging for Hale Groves captures the natural hewn texture and citrus colors that are core to the product they sell.

Having a distinct personality helps a brand stand out from the crowd and create an emotional connection with their audience. But to do it well, you need people like us who understand how to design packaging that sells product. We’ve developed consumer packaging for everything from soup to nuts – literally. Seasonal gift wrap? We’ve got you covered. If you want some thinking around your packaging that is outside the box, give House of Krauss a try. (Sorry, we couldn’t help ourselves.)

Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Ryan Phillips Photography
Food Styling: Sharon Reiss
Imaging: Photo I.D.