Citrus fruits are at their juiciest in the wintertime and can add sunshine to the dreary winter, right when you need their bright fragrance and flavors the most. House of Krauss is delighted to be working with new client, Hale Groves. We are excited to have art-directed and designed this latest catalog and internet campaign. Since 1947, Hale Groves has built a reputation for unique fruit gifts fresh from Florida. Hale Groves hand-picks your citrus gifts when they receive your gift order and not a minute before.
We always enjoy working with natural-light photographer, Ryan Phillips and his team. For beautiful food photography, you don’t need a lot of lighting equipment. To create a shot that will make your viewer’s stomach start to rumble you only need one diffused light source. Using only one light source creates a natural look with one set of shadows. By changing the direction and intensity of these shadows, you can create countless lighting scenarios that will leave your viewers hungry for more.
Client: Hale Groves
Art Direction & Design: House of Krauss
Photography: Ryan Phillips
Food Styling: Sharon Reiss
Imaging: Photo I.D.
